Do rumors spread faster and more accurately than questions and directives?
If so — it isn't about people or discipline. Information channels get clogged like sewage pipes: with long emails, vague orders, no logic in correspondence. And then the informal channel works better than the formal one: a rumor flies clean, while the task gets lost on the way, distorted, overgrown with "I misunderstood" — because the informal channels are no longer controlled by you.
What changes. People start to value their own time and respect others'. Response time shrinks. Emails grow shorter, reports and presentations get to the point, conversations lose the filler. Claims gain arguments and proof. Information stops getting lost at every handoff — and at last knowledge is assembled from it, not a graveyard of letters.
Why it holds. A person starts to read the context and what stands behind it — discerning behavior, emotions, hidden intent. Whoever sees the motive collects clean information, from which knowledge is born faster.
This is the core — the management of information and knowledge, a practice of logic and thinking. Openness and concision give communication business weight — and this shows both in work with the client and in the level of sales.